Nokia Panagraph

A great camera deserves great expression

Nokia Panagraph

A great camera deserves great expression

In early 2013 we received a top-secret, highly secure solid aluminium case. After tethering the case to a PC – and entering an encrypted code – we were able to gain access. Inside shone the radical prototype of Nokia’s latest phone, packing an incredible 41mp camera.

Collaborating with Panagraph.it our challenge was to produce an engaging, innovative photo app worthy of this amazing new device.

We wanted the experience to be driven by gestures, feel experimental and encourage joyful inaccuracies, something more like a messy paint palette than a photo editing app. Inspired by British artist David Hockney’s multi-image mosaics, Panagraph uses gestures to manipulate and break up high-res images for artistic effect. From a single image you can swipe, pinch in or stretch out to twist and zoom individual tiles creating a photo mosaic.

How was this vision achieved? Firstly, by using simple gestures to achieve intricate transformations and powerful effects. Secondly, by solving the puzzle of fitting complex, high-RAM operations under the device’s memory limitations. Our journey from idea to reality was one of repeated optimisations – finding smarter ways to solve memory and computational problems, and being inventive in turning creative concepts into a tangible, valuable experience on the phone.

“The Matchbox team was a crucial partner in bringing the Panagraph.it vision to reality,” says Chris Surowiec, Head of Business & App Development for Global Partners at Nokia. “They combined engineering expertise and creative design to make the unique Panagraph app, and the Lumia 1020 capabilities, really shine. Panagraph is something we know will let users create beautiful art fluently and enjoyably”.

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Matchbox combined engineering expertise and creative design collaboration with Panagraph.it to make the unique camera, and the phone, really shine.
Chris Surowiec
Head of Business & App Development for Global Partners, Nokia

Highlights

  • As showcased at the official Nokia 1020 launch

Services

  • User Experience
  • Visual Design
  • Development
  • Testing

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