Over the years we have ported dozens of apps from iOS to other platforms, and so it’s a rare treat to be able to go the other way.
This time the job was to take a very successful Windows Phone app – one that we wrote, in fact – and translate it to iPhone.
“We wanted to minimise the learning curve for iPhone users,” says James Morse, our Creative Director “so we went back to the drawing board to create an experience that would feel natural and familiar on iOS. Even though the iPhone and Windows Phone apps look different, the core functionality is the same.”
There were two key technical challenges to overcome. One was to ensure the best possible performance of the Bing Maps SDK on iOS, and the other was connecting to the existing APIs. “We had to make sure that the server side kept 100% compatibility with both Windows Phone and iOS,” says Matchbox Mobile CTO Rik Dodsworth, “while at the same time ensuring that the iPhone app was slick and responsive. The map is an area with the biggest visual presence and we focused a lot of effort on making sure it had good performance.”
“Bing Get Me There is a very popular app on Windows Phone,” said Bing’s Mobile product lead Kevin Stagg“and we wanted to make sure iPhone users could enjoy the same useful, intuitive features, getting users doing more whilst using London’s vast transport network. We were very pleased with how Matchbox translated the Bing Get Me There experience into something fast, responsive and that felt familiar to users on iOS”.
Bing Get Me There for iPhone was published on the App Store late July 2012. It is a London travel app and free to download for iPhone users.
Also seen on The Verge
- Both Windows Phone and iPhone versions
- User Experience
- Visual Design