Matchbox was asked to highlight the power of the new Windows Phone platform for Mix10. The result was a simple photo editor created in record time and with excellent results.
During the day1 MIX10 keynote, Microsoft highlighted for ISVs the benefits of the new Windows Phone 7 Series architecture in a series of eye-catching software demos. As part of this demo line-up, Microsoft focused on the Pictures hub, which allows third party developers to plug in applications so that they appeared as part of the photo experience. Matchbox’s new application Colorizer was shown; the app allows the user to take any photo snapped on the phone, make it black and white and then use gestures to brush the color back into specific parts.
In February, we at Matchbox accepted the challenge of creating the Colorizer app in time for MIX10, even though the timescale was aggressive. We had four weeks from the first description of the application until the live demo that would be seen by thousands of enthusiasts world-wide.
Creating this application involved picking up a new tool-set, meeting a very tight deadline and delivering a successful experience that would greatly add to the overall Windows Phone 7 Series demo. We were able to put our Silverlight, Windows Phone and Zune development experiences to good use in hitting the right features and the right performance. Our flexible and fast working practices meant that Colorizer was delivered fully-functional, on-time and was a great success: Microsoft’s Joe Belfiore got a great pop from the MIX10 audience as he demonstrated colorizing a photo of his son using Colorizer.
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- Completed in just 4 weeks
- Pre-release tools
- User Experience
- Visual Design