We have worked with many brands to bring their design vision onto a specific platform, but we particularly relished the opportunity to help InfoSpace re-think three of their search brands – Zoo, Dogpile and Gopher – across desktop, tablet and phone.
This was a collaborative design strategy project, and it started with a week-long on-site design workshop. We came away with these central aims:
- Make the search experience more than just a launch pad to other content on the web.
- Personalize search so it learns and improves the more you use it.
- Create a fresh look and feel both for Dogpile, an existing brand, and new search brands Gopher and Zoo.
With these outcomes in mind, we set about on a multi-week process, ideating, iterating and refining together. From high-level ideas to practical examples, our work involved:
- Competitive analysis
- Paper prototyping to explore gestures
- Sketching, Wireframes and Visuals
- Platform-specific user stories and opportunities
As we worked together with InfoSpace to understand the possibilities and interplay of brand, experience, and platform, we settled on two guiding principles for the eventual products:
- Using responsive web design to ensure excellent support for all form factors, and to future-proof the experience.
- Using native apps on iOS and Android to give the best possible performance and richer integration with the devices.
Throughout the process, we met twice weekly on Skype to review documents and discuss ideas and progress.
This was an exciting and enjoyable project. It allowed us to join our design and cross-platform expertise to InfoSpace’s mastery of search for an entirely fresh approach to branding and experience.
- Cross-platform design for tablet, phone and web
- 3 different search brands
- User Experience
- Visual Design