Apps

Incentivizing interaction with sponsored content

18 / Feb / 20
Matchbox used Microsoft Azure Mobile Services to create a smartphone app that encouraged users to engage with sponsored content. In exchange, customers received credit to redeem against their monthly cell phone bills and product discounts.

Built with Microsoft Azure Mobile Services at the core

With Microsoft Azure Mobile Services at the core of the backend, Matchbox created APIs that allowed the client to communicate with the system. This included custom API endpoints for data, connections to dedicated Azure SQL databases, and notifications to accommodate up to 10M pushes. 

Rewarding engagement with sponsored content for U.S. Cellular customers

Matchbox created a smartphone app that presented branded content to users. 
By incentivizing these interactions, advertisers can ensure valuable interactions with potential customers.
Displayed front and center on the lock screen, users were able to engage with sponsored materials, such as videos and surveys, and earn credit to be redeemed against their monthly phone bills, or product discounts.
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