B2B Audiobook System
Challenge
Penguin Random House needed a modern platform to manage the promotion, distribution, and consumption of audiobooks for staff and industry partners. The existing app and processes were limited, and the organisation required a scalable, secure system that staff could manage while delivering a high-quality user experience.
Our thinking
We recommended building a scalable CMS and mobile platform that would centralise content management, empower staff to operate the system directly, and support secure distribution to industry users. Designing the system around clear user roles and analytics would also provide valuable insight into how audiobooks were accessed and promoted.
Execution
Matchbox analysed business goals, user needs, and the existing technical landscape, with a particular focus on security. We replaced the existing staff and industry app, developed a new CMS for internal content management, and implemented analytics while balancing privacy considerations. The platform was built to integrate with the existing IT environment and follow modern mobile and web best practices.
Outcome
Penguin Random House gained a scalable platform that enables staff to manage audiobook content efficiently and deliver it to industry users through mobile apps. The system improved usability, strengthened security, and provided insight into user behaviour to support ongoing improvement.