Design Sprint for Epson’s Connected and Voice-Enabled Products
Challenge
Epson wanted to explore new opportunities in connected and voice-enabled products across printing and projection. They needed a fast, low-risk way to evaluate ideas, validate user experiences, and shape a future product roadmap — particularly in a landscape increasingly influenced by AI-driven interactions and smart device ecosystems.
Our thinking
We recommended adapting the Design Sprint methodology to incorporate AI-led thinking from the outset. This included identifying where voice, natural language processing, and intelligent automation could enhance user experiences. By combining rapid prototyping with AI-informed concept design, Epson could test not just connected features, but smarter, more intuitive interactions — enabling faster, evidence-based decisions while minimising cost and risk.
Execution
Matchbox facilitated tailored design sprints with Epson stakeholders, blending user experience design, hardware interaction concepts, and AI capability exploration. We developed and tested prototypes that incorporated AI-driven interactions, including: • Voice-enabled workflows powered by natural language interfaces • Context-aware device behaviours for printing and projection • Intelligent user journeys that adapt based on usage patterns These working prototypes enabled rapid validation of key use cases with real users, helping assess both technical feasibility and the value of AI-enhanced experiences.
Outcome
Epson gained clear direction on viable product opportunities, with a strong understanding of where AI could meaningfully enhance their connected product ecosystem. The validated, AI-informed prototypes accelerated decision-making, reduced investment risk, and provided a future-ready foundation for smarter, more intuitive product development.