PAC-MAN Stories: Interactive Voice Adventures for Kids
Challenge
Bandai Namco wanted to bring the iconic PAC-MAN brand to voice platforms with an experience designed specifically for children. The challenge was to create an engaging, intuitive voice-first game that felt natural, fun, and easy to use without traditional screens or controls.
Our thinking
We focused on core voice design principles—speed, simplicity, and natural interaction. By creating a conversational experience that encouraged exploration, used expressive audio, and felt intuitive for children, we ensured the game would be engaging and accessible in a hands-free environment.
Execution
Matchbox designed and built PAC-MAN Stories as an Alexa skill, combining interactive storytelling with player choice. We collaborated with writers, voice actors, and sound engineers to create rich, immersive audio adventures that bring the PAC-MAN universe to life.
Outcome
Bandai Namco launched one of the first voice-first interactive games for children on Alexa, delivering a fun and engaging experience that expands the PAC-MAN brand into new platforms and audiences.