Smart RV
Challenge
Airstream wanted to extend its promise of “all the comforts of home” to modern RV owners by enabling remote monitoring and control of onboard systems. This required a smart, connected experience that allowed users to interact with their RV both inside the vehicle and remotely through mobile apps.
Our thinking
We focused on designing the product around real user needs and contexts of use. By combining user research, persona development, and product planning with early technical feasibility work, we could ensure the Smart RV concept would deliver an intuitive experience while integrating effectively with the RV’s core systems.
Execution
Matchbox led product planning, user story mapping, and feasibility assessments to understand how RV systems could be accessed through APIs and apps. We designed and prototyped mobile interfaces, evaluated hardware integrations, built a test rig, and ran a pilot program with real users to validate the concept and refine the experience.
Outcome
The result was an award-winning smart RV app that allows users to monitor and control key RV systems from their smartphones. Airstream gained the tools, platform, and design foundation to evolve its Smart RV offering and deliver a more connected travel experience.