Standing out in a crowded market, making speakers smart
Challenge
PURE wanted to enter the evolving smart speaker market, integrating voice assistants and streaming services into its audio products. They needed clarity on the right technologies, user experience, and product strategy to compete effectively.
Our thinking
We recommended a structured product discovery approach combining technical evaluation, rapid prototyping, and stakeholder alignment. By testing voice platforms and user experiences early, PURE could make informed decisions and reduce risk before committing to full product development.
Execution
Matchbox led workshops, technical research, and rapid prototyping using a design sprint approach. We assessed voice platforms, streaming integrations, and hardware-software interactions, producing a validated product roadmap and a costed development plan aligned with PURE’s capabilities.
Outcome
PURE gained a clear strategy and roadmap to develop a new generation of smart speaker products. The work provided confidence at executive level and accelerated their ability to enter the voice-enabled audio market.